Marketing case study (analysis) Essay Example | Topics and Well Written Essays - 500 words

Marketing case study (analysis) - Essay ExampleArmed with his savings and determination, he ventured into business where thither are only two playersBullard, the market leader and another which is rumored to close because of bankruptcy. Before finally making up his mind to scissure spread over killing services, he should render conducted a thorough environmental scanning in order to understand the risk associated with his decision. Looking at the situation of the industry, he should have noted that aside from the peak seasons where Bullard cannot accommodate all prospective customers (he actually knows that population triples in summer and doubles during winter) one firm might be enough to provide all the services for the entire Petoskey. Thus, he could have ventured in a more profitable industry or choose to offer services only in summer or winter. Secondly, he should have conducted a market research as to wherefore customers are drawn to Bullard and why all his competitors fai l to capture the customers. In order to compete efficiently, he should be able to pinpoint the success factors related to the business.Internally, Jim Services Inc lacks a ecumenical marketing strategy which will enable to differentiate it from Bullard. It should be noted that the firm launched is a copycat which did not strive to build its own realize in order to snatch customers. What Jim did is to employ a me-too strategy by claiming to offer the same service as the market leader. In so doing, the troupe did not influence the customers to shift to its services but only becomes as a ready alternative when the market leader cannot accept other carpet cleaning services during summer and winter. Jim Services Inc could have differentiated itself through the provision of other value added or offering lower prices.After noting the factors which wreak to the failure of Jim, this paper recommends that his cleaning services be offered only during